NBA and FanDuel Expand Sports Betting Partnership
The latest exciting sports deal in the US involves the National Basketball Association (NBA) and FanDuel. Under this multi-year expanded partnership, FanDuel received exclusive rights to be recognized as the official gaming operator of the league. Consequently, FanDuel will obtain access to the league’s official betting information, as well as the NBA’s marks and logos throughout its sports betting products. During the course of this partnership, FanDuel and the NBA will collaborate to come up with fresh and thrilling match formats for fans. Additionally, they will work together to develop new offerings in daily fantasy and sports betting to improve the overall fan experience.
As part of the expanded deal, FanDuel will remain the authorized daily fantasy partner of the NBA as well as the WNBA. This provision allows FanDuel to continue innovating with NBA InPlay, which is an interactive real-time mobile fantasy game that was introduced in 2016. This application gives fans an opportunity to win prizes while supporting their favorite teams in the NBA.
FanDuel and the NBA will also work together to promote responsible gaming as well as guarantee best-in-class practices to safeguard the integrity of the league’s games. These measures are geared towards engaging NBA’s passionate supporters effectively. However, the financial details of this partnership were not revealed by either party to the general public.
NBA and FanDuel first partnered in 2014, when the two parties entered a multi-year agreement that is considered as the pioneering professional sports/daily fantasy deals ever established. Fans were allowed access to the fantasy game on NBA.com and FanDuel.com. Three years later, FanDuel agreed to a deal with the women’s division of the league, the WNBA, that was similar to the one entered with the NBA. Apart from the fantasy game, the WNBA deal also included the incorporation of the league’s content and video highlights of the matches.
The expanded deal between FanDuel and NBA is good news for passionate basketball fans as well as sports bettors across the country. Essentially, FanDuel’s access to official league data will enhance the company’s offerings because it will provide more alternatives for in-game betting options. Furthermore, it means that these markets will remain open for extended periods during matches, which increases the fans’ chances of winning prizes.
The NBA is convinced that the new deal with FanDuel provides a platform on which the two parties can continue to come up with innovative products geared towards improving fan experiences. With such partnerships, the NBA hopes to engage the league’s ardent fans in an innovative and revolutionary way.